You talk, we listen – be fair to the next generation
Open Innovation with Fair Food Group – a non-profit co-operation among sustainable food companies
CO2PENHAGEN festival (www.co2penhagen.com) is a golden opportunity to face consumers of tomorrow and reap the benefits of people with foresight and high intellectual capital.
The platform
Fair Food Group consists of five Danish organic food manufacturers – Naturmælk A.m.b.a. (dairy), Skærtoft Mølle (flour), Ørbæk Bryggeri (beer), Søris (vegetables) and Aalbæk Specialiteter (charcuteri). The companies complement each and join forces to move the agenda towards more sustainable food production. No one has yet changed the game and the rules as such. But Fair Food Group has the directional urge to provoke a more radical transition. The bold ambition requires wise input from outside the R&D departments – not least from the citizens and young fellows of tomorrow. Therefore ….!
The session
The task force behind Fair Food Group invites you and your friends at CO2PENHAGEN to participate in a basic concept session
Timing is Sunday the 6th september at 01:00 until 01.45 p.m. and 03:00 until 03.45 p.m. in the EXPLORE 1 tent.
No explicit solutions or pre-determined viewpoints beforehand. Fair Food Group favours a consumer-driven approach. The market place holds the truth. Just imagine the future of the acknowledged Danish “leverpostej” – perhaps in the future made up of mashed potatoes wrapped in local seaweed only; a landmark in sustainable product innovation or just pure food recession?
The output
The deliverables of the workshop session is framing Fair Food Group and providing concept ideas to demonstrate a future viable product portfolio.
The contacts
If eager to fuel the discussion in advance, please call or SMS:
Henry Franzen tel. 045 2442 1433
mail@farre-as.dk
Alternatively join the blog and set your own scene to help transform a viable concept into reality – on the longer term.
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